Commercial advisory and implementation

Bespoke commercial systems, built for your team to run.

We diagnose how your company sells, then design and build a commercial system to fit it. Then your team runs it, without us.

See how we build it View the three offers

Who we work with

The problems we are built for.

  • The Blueprint

    Sales leans on the founder, and nobody knows by how much.

    The Blueprint traces where your pipeline really comes from, shows how much of it rests on one person, and sets out what to fix first.

    Founder and CEOWorkflow software, 35 people

  • The Build

    Five salespeople, five ways of selling.

    The Build writes down what your best people do and builds it into your CRM as stages everyone follows.

    Chief ExecutiveHR software, 60 people

  • The Handover

    Promoted for selling, never shown how to manage.

    The Handover coaches new managers in their own pipeline reviews, on live deals, until they run them alone.

    Sales manager, first year in the roleAnalytics software, 90 people

  • The Blueprint

    A new sales leader with an inherited team and an inherited number.

    The Blueprint gives a written diagnosis within weeks: what is working, what is broken, and what the forecast can honestly carry.

    VP Sales, eight weeks into the roleIndustrial sensors, 120 people

  • The Build

    A CRM nobody trusts, so nobody fills it in.

    The Build cuts the CRM down to the fields managers use each week and ties them to the pipeline review.

    Head of Revenue OperationsB2B payments, 150 people

  • The Handover

    First-time managers, and new hires who take too long to ramp.

    The Handover coaches each manager on live deals and writes the playbook with them, so onboarding is theirs to run.

    Chief Revenue OfficerData analytics, 250 people

  • The Blueprint

    Told to buy a new CRM and an AI tool, and unsure either is the answer.

    The Blueprint says what to fix and in what order, including what not to buy yet.

    Managing Director, second generationFamily-owned industrial distributor, 80 people

  • The Build

    Marketing and sales disagree about what a good lead is.

    The Build gets both teams to one written definition of a qualified lead and builds the hand-over into your tools.

    Head of MarketingB2B data provider, 70 people

  • The Handover

    Worried it will all fall over once the consultant leaves.

    The Handover ends on an agreed date, with your managers running the reviews before it arrives.

    Founder and CEOEnergy software, 50 people

  • The Blueprint

    A sales forecast that finance has stopped believing.

    The Blueprint traces why the forecast misses and ranks the fixes.

    Chief Financial OfficerLogistics software, 200 people

  • The Build

    Year-long deals with many buyers, and a sales method built for neither.

    The Build starts from your own recent bids and shapes the stages around how your deals really run.

    Commercial DirectorEngineering services, 300 people

  • The Handover

    Three offices, three definitions of a qualified deal.

    The Handover builds one playbook with your sales leads, then coaches them to run it.

    General ManagerEnterprise software, three offices, 180 people

  • The Blueprint

    A technical founder who wants sales explained as a system.

    The Blueprint sets out your selling as inputs and outputs, and shows which customers you win most often.

    Co-founder and CTOSecurity software, 22 people

  • The Build

    Salespeople losing hours each week to admin.

    The Build maps where the time goes, then automates the notes, follow-ups and CRM updates that are worth automating.

    FounderProcurement marketplace, 28 people

  • The Handover

    Past consultants left a document the team could not run.

    The Handover leaves managers who can run the system, and a date after which they do.

    Co-founder and COOHealthcare software, 90 people

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The problem

You have revenue, but not yet a revenue system.

Customers buy, but the selling still runs on founder intuition, a few strong salespeople and processes nobody wrote down. That works until you try to scale it.

Common symptoms

  • Founder-led sales
  • Inconsistent pipeline
  • Unclear ideal customer
  • Weak qualification
  • Poor CRM discipline
  • Unreliable forecasting
  • Marketing and sales disconnected
  • Too much manual work
  • Every salesperson selling differently
  • No operating cadence

What we build

A commercial system, made to measure.

A commercial system is the way your company finds, wins and keeps customers, written down and built into your tools so it no longer lives in a few people's heads. We build yours around four things.

  • Your market

    Who you sell to and why they buy: ideal customer profile, segments and positioning.

  • Your sales motion

    How deals are found, qualified and won: stages, qualification and forecasting.

  • Your tools

    CRM, data, automation and AI workflows that take the manual work off your team.

  • Your people

    The playbook, management cadence and coaching that let your team run it.

Read the guide to commercial systems

How it works

Built in four stages.

Diagnose the commercial problem. Design the GTM model. Build the revenue system. Enable your team to run it.

  1. 01

    Diagnose

    We find what is working, what is broken, why, and what to fix first.

    You get

    • Commercial health assessment
    • Root-cause analysis
    • Priority matrix
    • 30/60/90-day roadmap

  2. 02

    Design

    We design where you play, how you win and how your team sells.

    You get

    • Ideal customer and segmentation
    • Positioning and messaging
    • Stages and qualification
    • Sales playbook

  3. 03

    Build

    We turn the design into working infrastructure inside your tools.

    You get

    • CRM and data architecture
    • Workflow automation
    • AI workflows
    • Dashboards and forecasting

  4. 04

    Enable

    We coach your managers and salespeople until they run it themselves.

    You get

    • Manager operating cadence
    • Coaching on live deals
    • Training on your own pipeline
    • Documentation and hand-over

Then your team runs it

What you can hold us to

Four commitments, in place of a revenue promise.

  1. A fixed scope and fee, agreed before work starts.
  2. Named deliverables at every stage, yours to keep.
  3. A system built around your team, your tools and the way you sell.
  4. A defined end: your team running the system without us.

Stronger pipeline, better conversion and more reliable forecasting are consequences of a better commercial system. They are not promises.

What you keep

  • Commercial health assessment
  • Root-cause analysis
  • Priority matrix
  • 30/60/90-day roadmap
  • Ideal customer framework
  • Positioning framework
  • Qualification framework
  • Stage definitions
  • Forecasting framework
  • Sales playbook
  • CRM architecture
  • Workflow automation
  • Dashboards and reporting
  • Manager operating cadence

The offer

Three offers, each ending with something you keep.

Every engagement is scoped and priced before it starts. The figures below are where each one begins.

  1. The Blueprint

    A diagnostic of how your company sells today. You leave knowing what is broken, why, and what to fix first.

    • Commercial health assessment
    • Root-cause analysis
    • Prioritised 30/60/90-day roadmap
    • Typically two to four weeks

    FromUS$10,000

    Ask about the Blueprint

  2. The Build

    The Blueprint, then we design and build your commercial system inside your own tools.

    • Everything in the Blueprint
    • Go-to-market and sales design
    • CRM, automation and AI workflows
    • Sales playbook and dashboards

    FromUS$50,000

    Ask about the Build

  3. The Handover

    The Build, then we coach your managers and salespeople until they run the system themselves.

    • Everything in the Build
    • Manager operating cadence
    • Coaching on live deals
    • Training, documentation and hand-over

    FromUS$75,000

    Ask about the Handover

Starting prices, in US dollars. The Blueprint is the usual place to begin, and you can stop there.

Questions

What people ask us first.

Do you sell for us?

No. We are not an outsourced sales agency, an account executive for hire or a lead generation service. We build the commercial capability that allows you to scale.

Who is this for?

Growing B2B companies that have customers and revenue but not yet a repeatable revenue engine. Typically the founder or a few people still drive most of the selling, and deals involve several stakeholders.

Where do we start?

With the Blueprint. It typically takes two to four weeks and ends with a diagnosis and a prioritised roadmap. You can stop there, or carry on into the Build.

How is this different from a consultancy or a sales agency?

Most alternatives provide one part: advice, people, technology or training. We join them, and finish with your own team in charge. See the comparison.

Tell us where your revenue still depends on heroics.

We will tell you whether we can help.

hello [at] solarisspire.com

Write to us

Tell us your company, your role and what is happening in your sales today.